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MonsterInsights Review 2021: Everything You Need to Know About Them (Plus Pros and Cons)

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MonsterInsIghts Review 2021
MonsterInsights Review – Features, Pricing

Product Name: MonsterInsights


With over more than 2 million active installs, MonsterInsights is one of the best WordPress Google Analytics Plugin. Top professionals are using this plugin to grow their online business. Here is my complete MonsterInsights review, why you should use and what makes them more powerful. Let’s find out in more details!

  • Should you use MonsterInsights?
  • Is it worth the price?

If you have these question in your mind, you’re at the right place because today you’re going to learn every little thing of MonsterInsights Google Analytics WordPress plugin.

A few months ago, when I started using “MonsterInsights” on my blog, I thought it was just another Google Analytics plugin but when I looked closely, I came to know about its true potential and realized how powerful this plugin is. It can boost our site traffic, revenue and conversion.

I found it very handy and easy to use so in this MonsterInsights review, I’ll help you understand its benefits and features, why you should use them, its pros and cons etc. I also have a coupon that will give 50% off so read till the end.

To navigate this review post, I’ve summarized the section which you’re going to learn:

Let’s get the ball rolling.

What is MonsterInsights?

With over more than 2 millions active installs, MonsterInsights is the most popular Google Analytics WordPress plugin that allows you to easily integrate Google Analytics with your WordPress site.

You can easily set up sophisticated tracking features such as event tracking, eCommerce tracking, universal tracking, EU Compliance, outbound link tracking etc. and the best part is you can do all this in just a few clicks.

One thing I liked the most about MonstetrInsights is they bring all the data you need right inside your WordPress dashboard and helps to quickly make a decision.

MonsterInsights helps to grow in all types of businesses such as:

  • Publishers (Bloggers)
  • Store Owners (Ecommerce)
  • Business Websites
  • Agencies (Developers)

But have you ever wondered why you should use MonsterInsights? Let’s figured it out –

Why you should use MonsterInsights Analytics Plugin?

In the older days, you would have to spend a lot of time and money to find a good developer who can set up all the tracking tools and code right inside your site. But not anymore because MonsterInsights makes it easy for everyone to set it up everything in just a few clicks without hiring a developer.

So that way, you don’t have to spend your money and time and the most difficult part learning the complex Google Analytics interface.

MonsterInsights can help you in so many ways such as:

  • Find out which external links get the most clicks
  • Better understand your audience with demographics data
  • Easily manage user role permissions
  • Automatically track mail to & telephone link clicks
  • Stop logged-in users from tracking
  • Track file downloads 
  • …and much more!

I hope you have got a better idea now that why MonsterInsights is important and must-have Google Analytics plugin for every webmaster. But that’s not all, there’s much more. 

To understand how powerful the MosnterInsights is, let’s explore the features and addons of MonsterInsights.

Features and Addons that Make MonsterInsights Powerful

1. Custom Dimensions Report

With the help of Custom Dimension addon, you can set up advanced WordPress visitor tracking. This add-on lets you add custom dimensions to Google Analytics from your site (which doesn’t track automatically).

Once you enabled this addon, you will be able to track some useful stats such as:

  • Most Popular authors
  • Best Publication time
  • Popular categories
  • Popular Tags
  • Most Popular post type
  • Yoast or RankMath Focus keywords
  • SEO Score

And much more…

Recommend Reading:

2. Affiliate Link Tracking

“Affiliate Link Tracking” add-on could be one of the reasons to purchase MonsterInsights. What’s special in this? This addon makes it easy for bloggers and Affiliate Marketers to track their affiliate links with Google Analytics. Here’s how it works:

Head over to Insights > Settings > Publisher.

Once this module is activated, MonsterInsights will track your affiliate clicks as an event. You can view all the stats within your WordPress dashboard. The best thing about this integration is – it works with all popular link cloaking WordPress plugins such as ThirstyAffiliates.

3. Ecommerce Tracking

The Ecommerce tracking addon integrates with popular WordPress plugin like:

  • Easy Digital downloads
  • WooCommerce
  • MemberPress
  • LifterLMS

After activating this add-on, you’ll be able to see how well your eCommerce site is performing, their conversion, top products and more but before, you need to enable eCommerce within your Google Analytics dashboard, which usually takes less than 2 minutes to set this up.

4. Page Insights addon

This add-on is useful when doing content audit because it lets you see page level Google Analytics data for each individual posts or pages. You can view the page analytics data from the Insights menu in the WordPress admin bar.

5. Real-Time Report

This addon will show you the real-time stats like how many active users are on your site, what are they doing etc. This addon is really useful if you’re running a campaign and want to see the real-time behaviour of that campaign.

Recommend Reading

There are many more add-ons available that you can use.

Some Additional MonsterInsights add-ons are:

  • WordPress categories module
  • Media tracking module (compatible with Vimeo)
  • Facebook Instant article integration
  • Forms report and conversion module
  • Individual Page insights module

You should activate only those integration which is useful for your WordPress website.

MonsterInsights Pricing Plans

MonsterInsights offer both paid and free version but the free version has very limited features such as:

  • Google Analytics integration
  • Google Analytics data + Real-time data in WordPress dashboard

To experience MonsterInsights PRO, you need to get one of their paid plans. They offer different pricing plans for all types of website owners. The below pricing chart gives you a quick overview of the paid plans of MonsterInsights.

MonsterInsights Pricing Chart

Their cheapest plan starts at $99.50 per year which is perfect for small businesses. The other two plans are:

  • Pro Plans which costs $199.50/ year – Perfect for eCommerce sites
  • Agency Plan which costs $399.50/ year – Perfect for marketing and web development agencies

The good thing about MonsterInsights is – they offer hassle-free 14-day money-back guarantee in each plan so you can always taste the waters without risk.

How to Install and Set up MonsterInsights in WordPress?

So are you ready to get started with the best Google Analytics plugin for WordPress? We’ll walk through step by step process of installing the MonsterInsights plugin which will take you just a few mins so let’s begin!

Before moving forward, please note than you must have a Google Analytics (GA) account so that we can connect with them after installing MonsterInsights. If you already have a GA account, skip this step.

Step 1: Install MonsterInsights Plugin

  • First, log in to your WordPress admin area and go to Plugins > Add New and search for “MonsterInsights” under the search tab.
  • Click “Install Now” and activate.
  • You’ve successfully installed the plugin in your WordPress site.

Step 2: Connect MonsterInsight with Google Analytics

  • Once the plugin is installed, you have to go to Insights > Settings which you can see on the left side your WP admin dashboard.
  • Click “Connect MonsterInsights” button under Google Analytics + WordPress section.
  • Once you’ve connected, you’ll see a congratulations messages at the top of the page.

So, that’s a complete step by step process to install and set up MonsterInsgihts right inside your WordPress dashboard. If you’d like to use their advanced features – you can go with any one of their paid plan (our recommendation is PRO plan with 50% off) and activate the license key. That’s it.

What are the Pros and Cons of MonsterInsights?

We can’t wrap this MonsterInsights review without its pros and cons, so have a look:

Pros of MonsterInsights

  • Easily linked with Google Analytics inside WordPress dashboard
  • Quick and Easy Setup 
  • eCommerce Tracking Made Easy
  • User-friendly dashboard

Cons of MonsterInsights

  • The free version has basic features
  • High pricing

Our Final Words: Do we Recommend MonsterInsights?

Yes, I Highly recommend!

MonsterInsights is a powerful Google Analytics plugin and it helps webmasters to truly enjoy the power of this premium plugin. No matter what business you are in, whether you’re a store owner or a publisher, MonsterInsights is something that suits everyone.

On top of that, It helps me to track my website’s behaviour every second and present real-time stats right inside the WordPress dashboard. This way, I understand the behaviour of my visitors, where they are coming from, how long they stay on my site etc. With this, I try to improve (if there’s need for improvement) and optimize my site in a much better way.

Overall, I’d rate MonsterInsights 5 out of 5 and now, it has become my go-to Google analytics plugin for WordPress. It has lots of features to play with and ultimately it can help to grow your business quickly.

If you want to try MonterInsights Pro, you can use coupon “INTRO50” to get 50% off.

So, that’s all for now. We hope you found this detailed MonsterInsights review to be helpful. If you liked this article, do us a favour and share them. Also, I’d like to hear from you. Have you used MonsterInsights before? How was your experience with them? Good? Bad? Either way, let us know by leaving a comment below.

Sanu Kumar Singh

Written by Sanu Singh (Author)

Hi, I'm Sanu, the voice behind MasteryBlogging. I write tutorials on blogging, SEO, and affiliate marketing. Follow me on Twitter and Linkedin.

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How I finally cracked the code of affiliate marketing...

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Until next time, happy blogging!


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