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5 Best WordPress Plugins for Google Analytics in 2023 (Free and Premium)

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Are you looking for the best WordPress plugin for google analytics? If the answer is – “yes” to this question, your search ends here.

By installing the Google Analytics plugin in WordPress, you get many benefits such as analyzing the track of your site, reducing bounce rate (if high), which keywords are working well on Google SERPs etc. – you get detailed information about them in a single dashboard.

There are tons of free and premium plugins available in the market that you can use but not all of them are really good. So how do you find the best Google Analytics plugins for your WordPress site?

We have used hundreds of Google Analytics plugins (both free and paid) over the past few years out of which we have comes up with the 5 (FIVE) best Google Analytics plugins. Here’s a glimpse.

  1. MonsterInsights
  2. Exact Metrics
  3. GA Google Analytics
  4. Analytify
  5. Stat Counter
Best Google Analytics Plugins for WordPress

In this article, We’ll take a closer look at the key features of each plugin that’ll help you decide to choose the best one for your needs.

But before we move forward, I’d like to tell you – if you’re really serious about your business, you should keep track of your site on a regular basis. I have tried to explain briefly why you need the Google Analytics plugin for WordPress.

What is the importance of Google Analytics for WordPress sites?

Analytics plugins help you understand your site visitors like –

  • how visitors found your website
  • what keywords they searched for
  • which medium is sending traffic to your site
  • what they did and how long did they stay on your site

You get detailed reports/insights about your visitors in just a few clicks away and this job can be done easily with the help of Google Analytics plugins.

And in this way, you will be able to make good decisions for your website which ultimately helps you get more traffic and sales from your site.

That being said, let’s dive into the best Google Analytics Plugins for WordPress you’ve been waiting for…

Top “5” Best Google Analytics Plugins for WordPress in 2023

1. MonsterInsights (Our #1 WP Plugin for Google Analytics)

MonsterInsights official site

First up on our list of the best Google Analytics Plugins for WordPress is MonsterInsights. It is a simple yet powerful user-friendly WordPress analytics plugin in the industry.

They come with full power-packed advanced features and services that’ll help you deliver the best experience. It is one of the simplest and easiest ways to add Google Analytics to your WordPress site.

What are the key Features of MonsterInsights?

  • Universal website tracking helps to track and collect data across any device with just a few clicks.
  • MonsterInsight’s Affiliate Link Tracking makes it easy and super simple for bloggers and affiliate marketers to track their affiliate links in no time.
  • Google AMP Tracking allows you to properly set up Google Analytics tracking for Google AMP.
  • Forms tracking add-ons let you easily track the form’s views and submissions to show you a detailed analysis of the conversion rate.
  • MonsterInsights allow you to set up custom events tracking just by adding a shortcode (no need to write a single line of code).
  • They show real-time stats right inside the WordPress dashboard.
  • MonsterInsights offers 1-click tracking integration with other popular WordPress plugins like Yoast, pretty links, WPForms etc.

Who should use MonsterInsights?

It can be used by bloggers (publishers), e-commerce (Store Owners), business websites and developers (agencies) to grow their own businesses and take advantage of MonsterInsights.

Pricing: The premium version starts at $99.50/year but you can use it for FREE with limited features.

2. Exact Metrics


Exact Metrics (formerly known as Google Analytics Dashboard for WP) is yet another powerful and premium WordPress Analytics Plugin with more than 1 million+ active website owners using ExactMetrics to grow their sites faster.

Features of Exact Metrics:

  • Easy to use and see all the analytics and actionable insights right inside your WordPress admin dashboard.
  • See how visitors found your website, what they did on your site, where they click and more.
  • Enable event tracking for file downloads or scroll-depth tracking.
  • Show you real stats including – which content types get the most visitors, Yoast SEO score and see how it impacts etc.
  • ExactMetrics allow you to set up custom event tracking.
  • Forms tracking addon automatically tracks all your WordPress forms.

Many beginners find it difficult to understand the data of Google Analytics, but Exact Metrics makes them easier and more understandable.

Pricing: This premium plugin starts at $99.50/year.

3. GA Google Analytics (Freemium)

GA Google Analytics

GA Google Analytics is a lightweight plugin from the above two plugins. It is GDPR compliant WP plugin and easy to install the Google Analytics tracking code to your WordPress site.

In their free version, you won’t get premium features but if you really want to get additional features you’ll have to upgrade to the pro version of the plugin which starts at $15 only.

Features that you’ll get:

  • Supports Enhanced Link Attribution, Universal Analytics, Global Site Tag
  • Configure multiple tracking codes
  • Live Preview of all tracking codes
  • Display Opt-Out Box automatically or via shortcode
  • Disable Tracking for any Post IDs, User Roles, Post Types

The one thing which I don’t like about this plugin is – You’ll have to log in to your Google Analytics account every time whenever you want to get access and view your Google Analytics data and reports. But that’s NOT a big deal, it is still a powerful yet simple and easy-to-set-up WP plugin.

Pricing: It’s free but the PRO version starts at $15 only (under budget).

4. Analytify (Freemium)


Analytify is a freemium plugin that lets you add the Google Analytics tracking code to your site and makes all of your analytics data accessible right inside your WordPress admin area. It also gives you a quick look at the most important metrics of your site.

Top Features of Analytify that you’ll love:

  • Just like MonsterInsights, it shows you detailed reports about your visitors.
  • They let you track the real-time stats of each page and post.
  • Want to integrate the stats in your pages or post – this job can be done easily with the help of shortcodes.
  • They send automated email reports for every post and page.
  • Enables eCommerce tracking to track all the stats including sales, and conversions and display the data in a simple way.

Pricing: It’s free but if you want to use more premium features then you’d need to upgrade the plugin which starts at $39 only.

5. Stat Counter (Freemium)


Stat Counter is a cloud-based but fast, responsive and quick-loading service which let you connect your WordPress site to the StatCounter account hassle-free. They are consistently trying to improve their service and add more useful features to become the ultimate webmaster and marketing tool.

Key Features of Stat Counter:

  • Let you understand your visitors the easy way.
  • Track and analyze your traffic over time.
  • Lets you monitor paid traffic & detect click fraud.
  • Allow you to sync your Google keyword data with Statcounter to find the terms and phrases that your visitors are using to find your site.
  • Let you export all the data and reports from Stat counter for further analysis
  • Get access to your stats on your phone.

It is very easy to use, but it lacks some advanced features that you can get in the MonsterInsights GA plugin.

Who should go for Stat Counter?

If you’re just running hobbyist websites & blogs then the FREE plan is good but if you’ve professional & business websites then the PRO plan is likely to be the perfect option for you.

Pricing: Free version lets you analyze up to 500 page views but you can analyze 10,000 page views for just $9 only in a premium plan.

Which Google Analytics Plugin for WordPress is the Best?

After comparing the aspect of all these popular Google Analytics plugins that we discussed above and now, it’s time to choose the winner. If you’d ask me – Which Google Analytics Plugin for WordPress is the Best?

I’d pick MonsterInsights. It’s one of the most powerful and user-friendly WordPress analytics plugins in the market that offers an incredible feature with a very good interface (budget-friendly).

FAQs Related to Google Analytics Plugins for WordPress

Here’re a few FAQs about the best WordPress plugin for google analytics that you might have, check it out.

Should I use MonsterInsights?

You should use MonsterInsights as it is one of the most powerful and easy-to-use google Analytics plugins used by over 2 millions+ website owners across the World. I definitely suggest that you should give it a try to MonsterInsights.

Is MonsterInsights free?

MonsterInsights Lite is a free version of MonsterInsights but in the lite version, you will get access to very limited features if you’re really interested to use their advanced features (best analytics plugins I’d recommend) then get their pro version and using it for the next 14 days and see how it goes. If you think it’s not the right fit for your site, you can get your refund easily.

How much does MonsterInsights cost?

MonsterInsights comes with three premium plans starting with the Plus Plan which costs $99.50 per year. The other two plans cost $199.50 per year for Pro Plan and $399.50 per year for the Agency Plan.

Does WordPress have built-in analytics?

No, doesn’t come with built-in analytics, you have to install the Google Analytics plugin (like MonsterInsights) and connect it to your WordPress site.

How do I install Google Analytics in WordPress?

Installing the Google Analytics plugin in WordPress is easy. Head over to the admin area of your WP dashboard, click on “Add new plugins” under the Plugins section (you can see this on the left side of your dashboard) and search for the plugin which you want & activate it. That’s it.

It’s Your Turn: Best Google Analytics Plugins for WordPress

So there you have it. Now, it’s your turn. If you have made up your mind to give it a try to MonsterInsights, we have one more good news for you –

MonsterInsights is running a special 50% Discount on all the plans – It’s a Limited time deal so get it now while you can.

That’s all for now. We hope this article helped you pick the best Google Analytics plugins for your WordPress site.

Now, I’d like to hear from you – Have you used any of these Google Analytics plugins before? What do you think is the best one? Share your thoughts by leaving a comment below.

Also, If you found this article to be helpful then do us a favour and share them.

Extra Reading:

Sanu Kumar Singh

Written by Sanu Singh (Author)

Hi, I'm Sanu, the voice behind MasteryBlogging. I write tutorials on blogging, SEO, and affiliate marketing. Follow me on Twitter and Linkedin.

2 thoughts on “5 Best WordPress Plugins for Google Analytics in 2023 (Free and Premium)”

  1. Hey Sanu,

    Great Post, very helpful plugins for Analytics, Though I have used site kit. Now I am gonna try MonsterInsights.

    Thanks for sharing

  2. Nice to hear that you want to try MonstersInsights, it is one of the most powerful Google Analytics plugins used by over 2 million+ website owners. Go for it 🔥

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