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How to Easily Set Up Form Conversion Tracking in Google Analytics?

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How to Easily Set Up Form Conversion Tracking in Google Analytics

Are you looking for an easiest way to track WordPress forms conversions in WordPress? If so, then this post is for you.

Setting up a form conversion tracking in WordPress can be a tedious and time-consuming job if you’re not good at coding but in today’s guide, I am going to show you how to set up form Conversion Tracking in Google Analytics without messing a code, step by step.

Before we get started, let’s take a quick look at why form conversion tracking is important for you.

What are the Benefits of Tracking Form Conversion?

Form tracking conversions can help you in many ways, and few of them are as follows:

  1. Discover the most popular form type on your website
  2. You can find the new opportunities with other sites or brands
  3. Get real-time stats about your WordPress forms and conversions
  4. Check which forms are performing well
  5. Get detailed reports about your WordPress forms

Now, let’s see how to set up WordPress form conversion tracking in Google Analytics?

How to Easily Track Form Conversions in 3 Easy Steps

MonsterInsights is the best Google Analytics WordPress plugin in the market.

With its powerful advanced tracking features and easy-to-use dashboard, it will automatically track all your form conversions as events without touching a single line of code. For more details, see my full MonsterInsights review.

To get started, just follow the steps below.

Get MonsterInsights

Step 1: Install and Activate MonsterInsights.

First, you need to install and activate the MonsterInsights plugin on your website. For that, follow the process below:

  • From WordPress dashboard, navigate to Plugins » Add New.
  • Search for “MonsterInsights” in the search field.
  • Install and Activate the plugin.
  • Follow the setup wizard to connect it to Google Analytics account.

Step 2: Install Forms Addon.

Once you’re done with the above step, next you’ll need to install the forms addon in MonsterInsights. Here’s a step by step process to do that:

  • From your WordPress admin area, navigate to MonsterInsights » Addons and scroll down to the Forms addon.
  • Click on the Install button to activate the forms addon.
Install MonsterInsights Forms Addon

MonsterInsights will automatically fetch the data of your forms and display them in its report. To check the full report, go to Insights » Reports » Forms.

View form conversions

You can see the impressions, conversions, and conversion rates for each form.

Step 3: Find out Source in Google Analytics.

However, MonsterInsights will only show you which forms are performing well but that’s not all the data. If you want to know where the leads are coming from, you’ll have to visit the Google Analytics account.

To do that, log into your Google Analytics account and navigate to Behavior » Events » Top Events from the left sidebar.

Next, click on Form under the Event Category section.

Track form conversion sources in GA

Now you will see Event Action, total impressions, and conversions of your forms. To view the source leads, click on conversions.

Event action track form conversion sources

Now you’ll see all the forms that were submitted by users. For more in-depth information, click on any particular form.

Form conversion sources

After that, click on the Secondary Dimension from the dropdown menu and select Source / Medium from the list (under Acquisition field) as shown in the screenshot below.

Source medium

Now you can see all the sources from where people have come and completed the form.

Source medium report

You can narrow down this report even further using advanced filters. Let’s say, we want to see the specific website from where the traffic is being sent. In this case, we’ll go to the advanced tab next to the search bar and select Include » Source / Medium » Containing and enter Referral in the text field.

Once you’re done, click Apply.

Advance search

Now it will show you all the referral sources from where the traffic has come.

Advanced filter report

And that’s it from my side.

With MonsterInsights, not only you can track WordPress form but also you’ll get in-depth reports for each form which can be beneficial for your business. So if you haven’t started using it, what are you waiting for?

Click here to get started with MonsterInsights today (Use coupon INTRO50 to get 50% discount).

We hope you liked our post on how to set up forms conversion tracking in Google Analytics. You might also want to check how to easily track file downloads in Google Analytics.

Sanu Kumar Singh

Written by Sanu Singh (Author)

Hi, I'm Sanu, the voice behind MasteryBlogging. I write tutorials on blogging, SEO, and affiliate marketing. Follow me on Twitter and Linkedin.

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