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OptinMonster Review 2023: Is it Really The Best Lead Generation Software for Marketers?

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OptinMonster Review 2023
  • Features
  • Ease of Use
  • Pricing
  • Customer Satisfaction

Sanu's Take

Overall, OptinMonster is a powerful tool that can be used by businesses of all sizes to increase their email list and grow their revenue. Highly recommended!


  • Responsive opt-ins
  • Exit-intent Popups
  • Easy customization
  • Pre-made templates
  • User-friendly interface
  • 14-day money-back guarantee


  • Costly for beginners
  • No free trial

Are you looking for the best lead generation software? If so, you’ve come to the right place!

In this blog post, we will be reviewing OptinMonster, one of the most popular lead-generation software on the market today.

We will be discussing its features, how it works, and most importantly, whether or not it is really the best lead generation software for marketers.

OptinMonster Review

Here’s what we’ll discuss in this OptinMonster review:

So, without further ado, let’s get started!

OptinMonster Review 2023: About the Company

Founded in 2013, OptinMonster is a powerful lead generation software that helps you collect email addresses from your website visitors and turn them into subscribers.

Visit OptinMonster Website

Basically, it’s a SaaS (Software as a Service) platform that lets you connect with your WordPress site easily. You can use the free plugin to add OptinMonster to your website, and the best part is that it can also be used on other platforms like Shopify, Thrivecart, Samcart, etc by using Javascript.

OptinMonster can be used for a variety of purposes such as:

  • To grow the email subscriber list fast and quickly
  • Reduce cart abandonment using Exit-intent technology
  • Gated content helps ensure that only interested readers reach your blog posts
  • Highlighting popular blog posts with a floating bar at the top of the page

…and there’re many more!

OptinMonster is going to start their Black Friday campaign in Nov-Dec 2023, check out our dedicated Black Friday article on OptinMonster for more information.

What Features Does OptinMonster Offer?

Here are some of the features that make OptinMonster such a powerful opt-in form builder:

MonsterLinks 2-Step Optins: By using MonsterLinks 2-step Optins, you can easily display a popup form when a visitor clicks on an image or link, thus increasing your chances of converting that visitor into a customer.

Visual Builder: Their powerful drag-and-drop builder makes it easy for you to build stunning opt-in forms in minutes, without having to spend hours coding from scratch.

Yes/No Forms: With OptinMonster, you can create powerful Yes/No forms that let people select their preferred options and visit the relevant landing page.

Geo-Location Targeting: By using OptinMonster’s geo-location targeting feature, you can create popups that are customized for the visitor’s location.

Exit-Intent Technology: This technology allows you to show opt-in forms to your users when they are about to leave your website, thereby increasing the chances of them signing up for your email list. You can even use them on mobile devices as well.

MonsterEffects: OptinMonster offers an impressive variety of animations and sound effects that can help capture the attention of your website visitors and keep them engaged on your pages.

Scroll Trigger: By using Scroll Triggers, you can only show your campaigns to users after they have scrolled a certain percentage of the page.

Timed Display Control: By adjusting the timing of your campaign, you can ensure that potential customers see it at the right time and make a purchase.

Page-Level Targeting: OptinMonster offers page-level targeting which gives you the power to target your campaigns specifically based on the page or section of your website.

TruLead: OptinMonster offers a lead verification service that helps to filter out undesired subscribers from joining your mailing list. This service is offered at a $15 per month additional fee and is a great addition to the platform to help ensure that your mailing list remains clean and spam-free.

Campaign Types (Display Options)

Select a Campaign Type

OptinMonster offers a wide range of campaign types that are perfect for attracting and converting your visitors into subscribers. Plus, you have a large number of pre-designed templates that makes it easy for you to get started right away!

Here’re the six different types of campaigns that you can use:

1. Lightbox Popup: It is one of the most effective and popular ways to increase your email list. With this popup form, you can capture subscribers’ contact info (name, email address, and more), and then send them valuable content that they’re likely to find interesting.

Popup with full Screen

2. Floating Bar: OptinMonster offers a Floating Bar that can be displayed in either the header or footer and will stay fixed when the visitor scrolls the page. This offers a unique and eye-catching way to engage your users and can attract more leads and clicks.

Here is what they look like:

Floating Bar

3. Fullscreen Welcome Mat: Create a stunning fullscreen interstitial that will compel your visitors to take action.

4. Inline Forms: By using this feature, you can easily create and embed an inline form within your blog content. This ensures that your visitors have an easy time filling out the form and getting the information they need, without having to leave your content.

5. Slide-in Scroll Box Forms: By using this feature, you can create an opt-in form that slides from the corner of your screen instead of popping up. This gives your users a more comfortable and seamless experience, as well as increases your conversion rates.

Here’s how the Slide-in scroll box form looks like:

Slide in Template

6. Gamified: It’s the most popular campaign type that you can use to generate leads and drive engagement from your audience in a fun and engaging way. It might look something like this:


With so many pre-defined templates to choose from, and the ability to create your own (from scratch), you’ll have no trouble getting your campaigns up and running in no time at all.

Not to mention, OptinMonster’s easy-to-use visual editor allows you to create an opt-in form that is both mobile- and desktop-friendly.

You can also add a sense of urgency and limited availability to your campaigns with the help of countdown timers. Here is an example:

Countdown Timers Example

Plus, their content lockers add an extra layer of urgency and exclusivity to your content, increasing the chances of subscribers clicking through to learn more.

OptinMonster Review: Pros and Cons

Before we look at their pricing plans, here are the pros and cons of OptinMonster that you should consider before making an informed decision.


Multiple Optin Forms — OptinMonster allows you to create different kinds of opt-in forms for your website such as Lightbox popups, Floating bars, and more.

Easy customization — You can customize your display boxes to match the look and feel of your website.

Actionable Insights — With their built-in analytics dashboard, you’ll be able to see which of your lead generation campaigns are performing the best and tweak or even delete them as needed.

Tracking and Reporting — With OptinMonster, you can track the effectiveness of your opt-ins and measure your overall marketing performance.

A/B Testing — With OptinMonster, you can easily test different opt-in forms to see which one converts best.

Email Integrations — It integrates with popular email marketing platforms, such as MailChimp and AWeber, making it easy to get started with lead capture right away.

Support — They are always available to help you with any questions or issues that you may encounter.

Advanced Display Rules — It lets you easily set up rules for things like time on a page, amount of pages, and exit-intent popups. This way, you can ensure that your subscribers only see the popups that are relevant to them and don’t get bombarded with irrelevant offers.

User-friendly Interface — The OptinMonster interface is easy to use and navigate, making it easy for both beginners and experienced marketers alike to create high-quality opt-ins quickly and effortlessly.


Expensive for beginners — With the lowest starting option at $9/month, you can start building your email list immediately. However, if you want to maximize your results from OptinMonster, you might need to upgrade to the advanced plan which starts at $49/month.

No Free Trial — OptinMonster doesn’t come with a free trial but their 14-day money-back guarantee ensures that you have nothing to worry about. If for some reason you’re not satisfied with the service, then you can always request a full refund.

OptinMonster Pricing: Which One is Right For You?

Although the pricing of OptinMonster can be a bit on the high side, their four pricing plans do offer good value for your investment.

To make things even simpler, we’ve highlighted each plan with key features so that you can decide which one is right for you!

Price (billed annually)$9.00/month$19.00/month$29.00/month$49.00/month
Pageviews Per Month2,50010,00025,000100,000
Lightbox Popups
Floating/Inline Bars
Drag & Drop Builder
A/B Testing
Inactivity Sensor
Exit Intent Popup
Countdown Timers
Device Targeting
Custom Branding
Geolocation Targeting

If you’re still undecided, I recommend trying out the OptinMonster Pro Plan. It offers great value and comes with a host of features that will help you achieve success with your email marketing campaigns!

Email Integrations With OptinMonster

OptinMonster integrates with all major email marketing tools out there but this powerful lead generation software doesn’t stop here as it also integrates with Zapier, CRM, and eCommerce platforms like Shopify or WooCommerce.

Seamless Integration
Image Source: Screenshot –

Here’s a list of all popular email marketing software that OptinMonster supports:

  • ActiveCampaign
  • AWeber
  • Bronto
  • Campaign Monitor
  • Campaign Refinery
  • Constant Contact
  • ConvertKit
  • Drip
  • E-goi
  • EmailOctopus
  • Emma
  • Feedblitz
  • GetResponse
  • HubSpot
  • iContact
  • iPost
  • Iterable
  • Jilt
  • Keap
  • Mad Mimi
  • MailChimp
  • MailerLite
  • Mailgun
  • MailPoet
  • Market Hero
  • Marketo
  • Maropost
  • Moosend
  • Ontraport
  • Pardot
  • SendinBlue
  • Sendloop
  • SendPulse
  • Sendy

If you’re new to email marketing or looking for a free solution, then I would recommend that you try MonsterLeads. It’s a free service that allows you to capture leads directly in their system. Plus, you can export them later to any other email service provider.

Note: If you’re a seasoned player and looking to upgrade your email marketing platform that can help you automate your marketing processes and boost your ROI, then try ConvertKit. It is simple, affordable, and easy to get started.

What Are Some Alternatives to OptinMonster?

There’s no doubt that OptinMonster is one of the best lead-generation plugins on the market but that doesn’t mean it is suitable for everyone.

That being said, if you’re looking for an alternative to OptinMonster, there are a number of great options available. Here are my top three picks:

Thrive Leads

Thrive Leads

Rating: 4.5/5.0
Price: $67 per year
Promotion: NA



Rating: 4.0/5.0
Price: $495 one-time
Promotion: NA

Convert Pro

Convert Pro

Rating: 4.5/5.0
Price: $69 per year
Promotion: 10% off

Is OptinMonster Worth Your Money?


OptinMonster is a powerful and effective opt-in tool that can help you increase your email list by up to 300%. It’s easy to use and can be customized to fit your needs, so you’ll be able to improve your conversion rates quickly and easily.

Plus, the support team is available 24/7 to help you with any questions or issues you may have. So if you’re looking for an opt-in tool that will help you reach your business goals, look no further – OptinMonster is the perfect solution!

So what are you waiting for? Start using OptinMonster today to increase your lead capture and conversion rates!

Special Offer: Get 55% off any plans!

You can you use the coupon VIP20OFF at checkout to save a total of 55% off on your purchase. And it’s a limited time offer so hurry up!!

Not sure how to redeem the promo offer with OptinMonster? The below tutorial will show how easily you can grab OptinMonster at the best discount. Let’s start.

First of all, head over to OptinMonster’s official site and click on the ‘Get OptinMonster Now’ button.

OptinMonster Official Website

On the next page, you need to choose a plan that you want to buy and then click on the ‘Get Started’ button.

OptinMonster Pricing Plans

On the checkout page, you have to click on the ‘Have a Coupon?’ link and enter the promo “VIP20OFF” to get an additional 20% off your selected plan.

Enter OptinMonster Coupon

Once you’ve applied the coupon code, fill in all the necessary details and complete your purchase. That’s all.

Create Account on OptinMonster
Select Payment Method and Finish Purchase

So that’s how you can get started with OptinMonster at a discounted price. If you haven’t subscribed yet, hurry up as this deal will expire soon!

Frequently Asked Questions

Here I have given answers to some common questions which people often ask about OptinMonster.

Who owns OptinMonster?

OptinMonster was founded by Syed Balkhi and Thomas Griffin in 2013.

Is OptinMonster free?

No, OptinMonster is not free. However, they do provide a 14-day money-back guarantee so there is no risk in trying it out.

Who should use OptinMonster?

OptinMonster is a great tool for anyone who wants to grow their email list from website visitors.

Does OptinMonster work with Mailchimp?

Yes, OptinMonster works with Mailchimp to help you create beautiful, high-quality email opt-ins.

Bottom Line: OptinMonster Review 2023

So this was my in-depth OptinMonster review, comes to an end! Now I would like to hear from you. Have you ever used OptinMonster before? If so, then how was your experience with them?

Do tell us in the comment section below. I am eagerly waiting for your feedback. In the meantime, if you found this OptinMonster review useful, then please share it on your social networks.

Give OptinMonster a try today and see just how powerful it is!

Sanu Kumar Singh

Written by Sanu Singh (Author)

Hi, I'm Sanu, the voice behind MasteryBlogging. I write tutorials on blogging, SEO, and affiliate marketing. Follow me on Twitter and Linkedin.

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