Mailchimp Alternatives and Competitors [4 Best Picks for 2025]

TL;DR: My overall pick for the best alternative to Mailchimp is beehiiv. It’s easier to use, cheaper, and built to help newsletter creators grow and earn faster. Click right here to start your 30-day free trial of beehiiv. No credit card required.

Mailchimp has been around since 2001, so it’s no surprise that many people still use it for email marketing and automation. It’s been helping businesses send emails and grow their lists for over two decades.

When I started blogging back in 2019, Mailchimp was the first email tool I tried.

They offered a 30-day free trial and a free plan that supported up to 500 subscribers—more than what most tools allowed without charging. What really caught my attention was the welcome email automation that came with the free plan. I could automatically send a welcome message to every new subscriber without doing anything manually. At that time, most other tools only offered that under paid plans.

Without spending anything, I set up a basic landing page, created an automated welcome email, and started collecting emails using Mailchimp.

Here’s a screenshot of my dashboard.

My last newsletter through Mailchimp went out on July 31st, 2023. After that, I started looking for better options and eventually moved to Kit (previously known as ConvertKit).

Now, here’s the part that frustrated me.

To be honest, using Mailchimp wasn’t easy for me. I spent way too much time trying to build a decent-looking email template. Setting up automation for different groups of subscribers was also a headache. I felt like I was wasting more time than necessary.

Maybe part of that was because I was still new to email marketing. But even then, good tools shouldn’t feel like a puzzle. No one wants to sit through hours of tutorials just to send a basic newsletter.

That’s when I began exploring other tools.

I tested different platforms and followed what other creators were saying about Mailchimp and its competitors on Reddit and other social media platforms.

One thing was clear: I wasn’t going to spend money on overpriced courses just to learn how to use one platform. I’d already made that mistake with Udemy courses, and it didn’t help much.

It took a lot of time and effort to test different tools and see what actually worked for me. I tried three email platforms before finally settling on beehiiv. But I’ll talk about that later.

For now, I want to walk you through some paid and free Mailchimp alternatives that I’ve personally tested, along with a few that other email marketing experts recommend.

Mailchimp Alternatives	Primary Use Case	Free Forever Plan	Free Trial Period	Starting Price (Monthly)
beehiiv	Building, growing, and monetizing a newsletter	Yes	30 Days	$49 per month
Kit	A marketing operating system for creators to build an email-first business	Yes	14 Days	$29 per month
GetResponse	All-in-one marketing automation and lead generation	Yes	30 Days	$19 per month
Moosend	Affordable email marketing and automation	No	30 Days	$9 per month

1. beehiiv – Best Mailchimp Replacement

beehiiv is a relatively new newsletter platform that launched in 2021. Out of all the Mailchimp alternatives I’ve tried, this one has been my favourite so far.

I moved from Mailchimp to Kit, and then in April 2024, I switched to beehiiv. Since then, I’ve been growing my newsletter and earning from it without putting in a ton of extra time.

Here’s what happened in 2024 after I made the switch:

• Email list: 1000+ subscribers
• Earnings from boosts and sponsored ads: $856.32
• beehiiv Partner Program earnings: $1287.93
• Monthly cost: $69

Not bad at all—especially since my main focus is still on my website and client work.

beehiiv lets me group my audience into different segments, track how my emails are performing, set up paid subscriptions, earn from sponsored ads, and even create a full website with their drag-and-drop builder. The email editor also helps me format my newsletters exactly how I want.

One feature I’ve found useful is Boosts. It lets you grow your email list by paying other creators to send you subscribers—and you can also earn by promoting other newsletters in return.

On average, beehiiv says each new subscriber costs about $2.25. From my experience, I’ve earned between $1 and $3 per subscriber I’ve referred through Boosts.

beehiiv Key Features

Here are a few key features that Beehiiv offers:

• All-in-one platform: A unified dashboard that combines newsletter creation, website/landing page hosting, SEO tools, analytics, and monetization capabilities.
• Intuitive editor & templates: User-friendly interface with customizable newsletter templates (on paid plans); simple editor on the free tier.
• Website hosting with custom domains: Create a full newsletter website, embed forms, and have ad‑style SEO-ready pages—even on the free plan.
• Growth tools: Built-in features like referrals, Boosts, recommendation network, magic links, and automations help you scale your subscriber base organically.
• Monetization options: Enables paid subscriptions (0% platform fee, only Stripe processing), ad network placements, Boost network for referrals, and direct sponsorship features on advanced plans.
• Advanced analytics: Deep data insights including campaign metrics, subscriber behaviour, and “3D analytics” on higher tiers.
• Automation & segmentation: Create automated welcome series, drip flows, and segment audiences based on engagement or referral behaviour.
• AI tools and surveys: Includes AI-powered writing assistant, polls, and survey forms to engage your audience (paid plans only).
• Mobile app builder: Allows users to generate their own mobile app version of their newsletter for audience connection.

beehiiv Pros

• Extremely generous free plan: Up to 2,500 subscribers with unlimited emails, custom domains, three publications, and API access.
• No subscription‑revenue cut: Beehiiv doesn’t take any fees on paid subscriptions (you just pay Stripe’s 2.9% + $0.30).
• Feature-rich: Paid tiers add monetization tools, boost referrals, AI, priority support, and more publications (up to 10) for growing creators.

beehiiv Cons

• Higher pricing than some competitors: Though feature-rich, entry pricing is higher than platforms like MailerLite or ConvertKit.
• Integrations are limited: Fewer native integrations; integration with Webflow or WordPress often requires iframe embeds or Zapier workarounds.

beehiiv Pricing

beehiiv has four main pricing plans, and the cost depends on how many subscribers you have. Here’s how each plan works:

Launch (Free): This plan doesn’t cost anything and supports up to 2,500 subscribers. You can send unlimited emails, build a custom website, track campaign performance, and more. It’s a solid option if you’re just getting started.

Scale: If you’re growing your audience and want access to more tools, the Scale plan starts at about $43 per month when billed yearly (or around $49 on a monthly basis). The price goes up as your subscriber list grows. This plan includes options to earn money through ads, referrals, and paid subscriptions. You’ll also get access to better analytics and built-in AI tools. It supports up to 100,000 subscribers.

Max: The Max plan starts at about $96 per month when paid annually (or $99 monthly) and also supports up to 100,000 subscribers. It includes everything in the Scale plan, plus extras like the ability to remove beehiiv branding, priority customer support, access to the NewsletterXP course, and tools to manage up to 10 separate publications.

Enterprise: If your list has more than 100,000 subscribers or you need a custom setup, beehiiv also offers Enterprise plans. You’ll need to reach out to their team to get a quote based on your needs.

2. Kit (formerly ConvertKit)

A few years ago, I moved from Mailchimp to Kit (previously called ConvertKit), and honestly, it turned out to be one of the best decisions I’ve made. The platform felt simple from the start. I didn’t waste time trying to figure things out — I just got to work.

As someone who works in SEO, I used Kit to grow and make money from my email newsletter. I was on the Kit Creator plan, which cost me around $29 per month — a bit higher than what I paid on Mailchimp.

What I like most is how easy it is to build email campaigns, send them to the right people at the right time, and let everything run automatically. That meant I didn’t have to keep checking in or sending emails manually — I could focus on other tasks without worrying about my list.

Here’s how I used automation in Kit:

I set up a welcome sequence that introduced new subscribers to my content, followed by a product pitch a few days later. Everything ran on its own, and the results were great.

Kit also keeps things fair when it comes to pricing — especially if you’re selling through Kit Commerce. They charge 3.5% + $0.30 per sale, which is far better than what I’ve seen with Gumroad (10%) or PayPal (4.75%+).

And if you’re just getting started, Kit offers a free plan for up to 10,000 subscribers, along with one automation. I wish that option had been there when I began.

Kit Features

Here are some of the key features of Kit that make it a great Mailchimp alternative:

• Audience Segmentation and Tagging: This is one of Kit’s most powerful features. Instead of managing multiple email lists, Kit allows you to have one “master” list and then use tags and segments to organize your subscribers based on their behaviour, interests, and how they signed up. This allows for highly targeted and personalized email campaigns.
• Visual Automation Builder: Kit’s visual automation builder is a nice feature. It’s a drag-and-drop interface that makes it easy to create complex, automated email sequences and funnels. You can set up rules and triggers based on a subscriber’s actions (e.g., clicking a link, purchasing a product) to send them a specific series of emails.
• Landing Pages and Forms: Kit provides a built-in landing page and sign-up form builder, which is a significant advantage for creators who don’t have a separate website. These tools are customizable and designed to help you grow your email list.
• Monetization Tools: Kit goes beyond traditional email marketing by offering e-commerce and monetization features. You can sell digital products, courses, and paid newsletters directly through the platform, with sales pages and automated fulfilment.
• Creator-Focused Design: The platform is built from the ground up for creators. This means the interface and features are tailored to their specific needs, from managing a blog and selling a digital product to building a community.

Kit Pros

• Easy to Use: Kit has a clean, intuitive, and clutter-free interface that is perfect for beginners.
• Creator-Focused Features: The platform is purpose-built for creators, with tools for selling digital products, managing paid newsletters, and running a creator network.
• High Deliverability: The simple email editor and focus on deliverability mean that your emails are more likely to land in your subscribers’ inboxes rather than their spam folders.
• Excellent Segmentation: The tagging and segmentation system is one of the best on the market.
• All-in-One Solution: With built-in landing pages, forms, and monetization tools, Kit can function as a complete solution for creators. You won’t have to juggle multiple platforms anymore.
• Free Migration: Kit offers free migration services to help you move your audience from another platform.

Kit Cons

• Pricing Can Get Expensive: While the free plan is generous, the paid plans can become costly as your subscriber count grows.
• Limited Visual Customization: The email and landing page builders are intentionally simple. If you want highly designed, visually complex emails with a lot of graphics and columns, you may find Kit’s options to be too restrictive.

Kit Pricing

Kit (formerly ConvertKit) offers three main pricing tiers: a free plan, the Creator plan, and the Creator Pro plan. The cost is determined by the plan you choose and the number of subscribers you have, and you can get a discount by paying annually.

Here is a breakdown of the plans:

• Free Plan (Newsletter): This plan is free for up to 1,000 subscribers. It includes unlimited landing pages, forms, and email broadcasts.
• Creator Plan: This plan starts at around $29 per month for up to 1,000 subscribers. It includes all the features of the free plan, plus advanced automation, unlimited email sequences, and the ability to remove Kit branding.
• Creator Pro Plan: This plan starts at around $59 per month for up to 1,000 subscribers. It includes everything in the Creator plan, with additional features like advanced reporting, subscriber scoring, and Facebook custom audiences.

The prices for the paid plans increase as your subscriber count grows. For example, for 10,000 subscribers, the Creator plan might be around $119 per month, and the Creator Pro plan could be around $169 per month.

3. GetResponse

GetResponse is an email marketing and automation tool that brings a lot to the table. As a Mailchimp alternative, it includes both basic and advanced content blocks, especially helpful for eCommerce.

You can customize your email newsletters to match your style without much effort. Beyond email marketing, GetResponse also includes a website builder and a landing page creator. The landing page tool comes with drag-and-drop editing, an AI content assistant, and A/B testing to help you improve your pages over time.

When it comes to lead generation, GetResponse often delivers better results than Mailchimp. It provides over 200 landing page templates along with flexible signup forms, banners, and bars to help you capture visitor attention. With its automation tools, you can set up segments, assign lead scores, and tag contacts without doing it all manually.

One of the most helpful features is the Conversion Funnels. These ready-made workflows let you promote products, grow your list, and manage offers without starting from scratch. While the price is on the higher side, the features justify the cost.

GetResponse also works with many third-party tools, including social platforms, email verification services, and payment processors.

GetResponse Features

Here are some of the main features that make GetResponse a strong all-in-one option compared to Mailchimp:

• Marketing Automation: GetResponse excels in this area with its visual workflow builder. You can create complex, behavior-based automation sequences to nurture leads, segment your audience, and trigger a variety of actions based on user behavior (e.g., website visits, email clicks, and purchases).
• Conversion Funnels (AutoFunnel): This feature allows you to build complete sales funnels, including landing pages, email sequences, and even payment processing, all within the platform. It’s designed to streamline the lead generation and sales process.
• AI-Powered Tools: GetResponse has incorporated AI to help with various tasks, such as generating email and subject line copy, designing emails, and providing product recommendations for e-commerce.
• Landing Page and Website Builder: The platform includes a drag-and-drop builder for creating professional landing pages and even full websites. These tools come with a variety of customizable templates and features like A/B testing.
• Webinars: A notable feature that sets GetResponse apart from many competitors is its built-in webinar hosting. This allows you to host webinars and then automatically follow up with attendees and non-attendees.
• E-commerce Features: GetResponse offers various tools for online stores, including integrations with platforms like Shopify and Magento, abandoned cart campaigns, and sales tracking.
• Live Chat and Web Push Notifications: GetResponse provides multi-channel marketing tools like a live chat widget for your website and the ability to send web push notifications to your subscribers.
• Comprehensive Analytics: The platform offers detailed reports and analytics to track the performance of your campaigns, including open and click-through rates, revenue attribution, and a click map.

GetResponse Pros

• Beginner-Friendly: The platform is generally considered easy to use, with a drag-and-drop editor for emails and landing pages. It also provides tutorials and guides to help new users get started.
• Free Plan and Trials: GetResponse offers a free plan with a limited set of features and also provides a 30-day free trial of its premium features.
• Webinar Functionality: The built-in webinar feature is a major selling point, especially for those in the education, coaching, or B2B sectors.
• A/B Testing: The ability to easily A/B test various elements of your campaigns, from subject lines to entire landing page designs, is a valuable feature for optimization.

GetResponse Cons

• No Built-in CRM on Lower Tiers: While GetResponse has good contact management and segmentation, it is not a full-fledged CRM with deal tracking on its basic plans.
• Advanced Features Are Tiered: Many of the most powerful features, such as advanced automation and webinars, are only available on higher-tier plans.

GetResponse Pricing

Here are the main plans and their starting prices for a list of up to 1,000 contacts:

• Free Plan: GetResponse offers a free plan with basic features, including a list for up to 500 contacts and a limited number of newsletters per month.
• Starter Plan: This plan starts at around $19/month and includes unlimited newsletters, basic automation, and a website and landing page builder.
• Marketer Plan: This plan starts at approximately $59/month and includes everything in the Starter plan, plus advanced automation, sales funnels, and webinars.
• Creator Plan: This plan is for online creators who want to monetize their content through courses and paid newsletters. It includes features from the other plans plus an AI course creator and tools for content monetization, and starts at around $69/month for up to 1,000 contacts.
• Enterprise Plan: This plan offers custom pricing for large teams and businesses, with features like dedicated IP addresses and single sign-on (SSO).

If you buy an annual plan, GetResponse applies an automatic 18% discount. You can also get a 50% discount if you’re a non-profit organization.

4. Moosend

If you’re looking for an affordable option that still offers powerful features, Moosend is a solid Mailchimp alternative.

Many G2 users say it’s easier to use than Mailchimp, thanks to its simple and clean layout.

Moosend’s drag-and-drop email builder is simple to use and lets you create emails using different layouts. You can add videos, buttons, countdown timers, and product blocks to make your emails more engaging.

It also includes a library of over 100 ready-made newsletter templates to help you get started faster. With the built-in AI Writer, you can turn your ideas into compelling messages that drive results.

You’ll also benefit from Moosend’s automation tools. It lets you set actions based on what someone does—like browsing a page or buying a product. You can set up personalised product suggestions, group your audience by behaviour, and apply tags using its Audience Discovery tool—all with AI support.

Managing your email lists is also easier here. Unlike Mailchimp, Moosend doesn’t charge you for duplicate contacts across lists. This means you can create multiple lists and filter them in different ways without paying extra.

And if you’re switching from Mailchimp, there’s no need to start from scratch. The Mailchimp Synchronizer lets you import your campaigns, contacts, and email lists straight into your Moosend account in no time.

To help you understand how your emails perform, Moosend offers detailed analytics like heatmaps, location-based stats, and data on which email apps and devices your readers use.

It also has strong deliverability, so your emails are more likely to reach inboxes, not spam folders. And if you hit a roadblock, their customer support team is available five days a week to help you out.

Moosend Features

Here are some of the key features of Moosend:

• E-commerce AI: Moosend offers AI-powered features for e-commerce, such as audience discovery and personalized product recommendations.
• Drag-and-Drop Editor: A user-friendly editor for creating emails, landing pages, and forms. It’s highly visual, with pre-formatted content blocks for images, buttons, and articles.
• Templates: A library of over 130 professional templates for emails, landing pages, and subscription forms.
• Collaborative Design: A “comment mode” allows teams to collaborate and provide feedback directly within the email editor.
• AI Writer Tool: An in-built AI tool helps with generating subject lines and email copy.
• New Automation Triggers: The addition of new triggers for automation workflows, such as when a recipient bounces from a list or complains (marks a campaign as spam), to help manage list health.
• Hyper-Personalization: Moosend enables the use of dynamic content and personalization tags to show or hide content based on individual contact fields.
• Audience Discovery (AI-powered): An AI-powered feature that automatically tags subscribers based on their interests and purchase intent.
• Click Map: A visual click map that shows which links in an email were most popular.

Moosend Pros

• Beginner-friendly interface with powerful automation tools.
• Affordable pricing compared to competitors like Mailchimp.
• No Moosend branding on emails, even on the free plan.
• Great for e-commerce automation (especially Shopify and WooCommerce users).

Moosend Cons

• Limited third-party integrations compared to larger platforms like Mailchimp or ActiveCampaign.
• While it offers a free trial, there is no permanent free plan for users with small lists.

Moosend Pricing

Moosend’s pricing is based primarily on the number of subscribers you have, and they offer a few different plans and payment options. Here’s a breakdown of their costs:

Free Trial: Moosend offers a 30-day free trial that gives you access to its core features. No credit card is required to sign up.

Pro Plan: The Pro plan is their main paid subscription, and its price scales with your contact list size.

For example:

• Starting at around $9 per month for 500 subscribers (billed monthly).
• $24 per month for 2,000 subscribers
• $64 per month for 10,000 subscribers.
• Prices can go up to over $5,000 per month for very large lists (e.g., 1 million contacts).

All Pro plans include unlimited emails and full access to features like marketing automation, a drag-and-drop editor, and detailed reporting.

Moosend+ and Enterprise Plans: These plans are for high-volume senders and larger businesses with more specific needs. They offer custom pricing and include additional features like priority support and dedicated account managers. You’ll need to contact Moosend directly for a quote.

Pay-as-you-go Credits: Moosend also offers a credit-based system for users who don’t want a monthly subscription. This is a good option for occasional senders, as you purchase credits that are used to send emails.

You can also save money by opting for biannual (15% off) or annual (20% off) billing instead of a monthly subscription.

Best offer: Save 25% for your first 3 months with code MC25.

Which Is The Best Mailchimp Alternative in 2025?

Personally, I recommend Beehiiv. It works great for me. You can try it free for 30 days—no credit card needed.

Already tried Beehiiv and didn’t enjoy the experience? Then Kit (formerly ConvertKit) is the next one I’d go for. You can start your free trial of Kit here.

Still unsure? Try the free plans or free trials of the other Mailchimp alternatives listed above. Use each one for a few days, see how they feel, and pick the one that works best for you.

Good luck…