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The 3 Best Instapage Alternatives and Competitors in 2023

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Best Instapage Alternatives and Competitors

Are you looking for an alternative to Instapage due to its limited features or higher price tag? Or perhaps you’re just curious about some of the other options out there? You’ve come to the right place!

Although Instapage is a fantastic tool, you don’t need to spend a lot of money on it to get the benefits that it offers.

There are so many great Instapage competitors available on the market that offer more features and flexibility at a much lower price point.

That’s why we’re here to help you find the best Instapage alternatives.

In this blog post, we’ll explain what Instapge is and why you need to look out for its alternatives. Then, we will provide you with a list of ten other landing page builders (along with key features and pricing) that you can use instead of Instapage.

At the end of this article, we would recommend which Instapage alternative might be the best fit for your business. Let’s get started!

Disclosure: This post contains affiliate links, meaning that if you choose to click through and make a purchase, I will receive a small commission at no cost to you.

(Want to skip the intro? Click here to jump straight to the first alternative of Instapage).

What is Instapage? (A Quick Introduction)

Instapage is a popular landing page platform that allows you to create and test high-converting landing pages to increase conversions and drive more sales. It includes features such as A/B testing, personalization, and integrations with various marketing and analytics tools.

Instapage currently offers 2 pricing plans to its users: Build and Convert. The following table provides an overview of Instapage’s pricing structure:

Build— $299 per month (billed monthly)
— $199 per month (billed annually)
— No Conversion Limits
— Unlimited Domains
— Server-Side A/B Testing
— Real-Time Visual Collaboration
— Instablocks®
— AMP Pages & Experiences
— Thor Render Engine®
— AdMap®
— Dynamic Text Replacement
— SSL Encryption
— GDPR Compliance
— Google Single Sign-On (SSO)
— Limited Integration
ConvertCustom pricing— Everything in revious plan
— Editable Global Blocks
— Ad-to-Page Personalization
— Heatmaps
— Workspace Scripts
— Custom Fonts
— SSO (Single Sign-On)
— Invisible reCAPTCHA
— Direct Lead-Bypass
— Audit Logs
— Bulk Lead Downloads
— Page Migration Services
— And More...

But why choose an Instapage alternative?

There are a number of reasons why people might look for an Instapage alternative. Here are three of the most common reasons that we found when doing research:

  • Limited functionality — Instapage does not have as many features as some of the other landing page builders, which is one of its main drawbacks.
  • Pricing is high — Instapage is relatively expensive when compared to other platforms and it can be difficult for some businesses to afford it.
  • They have very limited landing page templates which is why you can’t explore much — you have to build from scratch which is a time-consuming process.
  • They don’t have enough options if you run an online store or e-commerce.

With that in mind, we found some popular landing page builders similar to Instapage (free and paid). Let’s take a look!

3 Best Instapage Alternatives for Small Businesses

Here are our top 3 alternatives to Instapage, including their key features and price.

#1. HubSpot Landing Page Builder — Best Instapage Alternative

HubSpot Landing Page Builder
This screenshot is taken from HubSpot’s official website

HubSpot’s landing page builder is a simple but powerful tool that allows you to create any kind of landing page you need without having to learn how to code or hire a web developer.

If you need a quick start, you can choose from a library of templates that are optimized for mobile, and make the necessary changes from there. You can personalize the look and feel of your landing pages by choosing the font, colours, form, and CTA buttons that are most compatible with your brand.

Here’s an example;

HubSpot Landing Page Template

(Image source: HubSpot)

Although HubSpot templates are already mobile responsive, it’s always a good idea to double-check everything before publishing them.

You can even preview your page at any stage of the publishing process to get an idea of how it will look when it is actually published on a laptop, mobile and desktop.

They also allow you to set a specific date and time to publish your page, which is helpful if your landing page is for an offer that isn’t currently live or hasn’t launched yet.

Another advantage of using the HubSpot landing page builder is that it integrates with HubSpot CRM, which means you can keep track of your customers from one location.

They also provide you with an analytics dashboard where you can view the performance of your page in real-time and customize it according to your needs later on.

HubSpot Landing Page features:

  • It uses WYSIWYG technology to create beautiful landing pages without any technical knowledge required.
  • It comes with hundreds of landing page templates that are also mobile responsive.
  • Give you some optimization suggestions, due to which your page can perform well on search results.
  • HubSpot integrates with all popular email marketing software, conversion tools, and third-party apps.
  • Personalization options that will make your leads feel like you are speaking directly to them.

HubSpot Landing Page Pricing:

You can get started with HubSpot for free, or you can opt for their premium version which has more features. The starting price is $50 per month ($45 per month if billed annually — pay upfront and save 10%). For more details, check out their pricing page.

HubSpot Landing Page Customer Ratings:

  • G2: 4.4/5 (9,317+ reviews)
  • Capterra: 4.5/5 (5,451+ reviews)

#2. GetResponse

GetResponse Professional Email Marketing Platform
Image Source: GetResponse

GetResponse is another great alternative to Instapage that offers a powerful email marketing platform as well as landing pages for small businesses.

With the option of 150+ pre-designed templates, the drag-and-drop editor, and the ability to modify any element, you can craft any kind of page with this tool such as complex sales pages, webinar pages, and much more.

They have an Autofunnel feature which allows you to create sales funnels for any particular product or page. Once your funnels are in operation, you can see how well they’re performing and make necessary changes accordingly to your pages if they’re not converting into customers.

If you are in need of a one-stop marketing solution, GetRespnse is available for you, which will take care of all the things from email marketing to the sales portion of your online store or business. Additionally, it integrates with multiple tools, including Giphy, Shutterstock, WordPress, Shopify, and Zapier.

GetResponse key features:

  • Email autoresponder
  • Build and publish custom landing pages
  • Host and attend webinars
  • Marketing automation
  • Manage contacts with a built-in CRM
  • Test and optimize email campaigns for better results
  • Reporting and analytics

GetResponse Pricing:

The plans offered by GetResponse start at $15.58 per month for up to 1,000 subscribers. If you’re not ready to purchase a paid plan, sign up for a 1-month trial and then decide if it’s the right tool for your business.

GetResponse Customer Ratings:

  • G2: 4.2/5 (876+ reviews)
  • Capterra: 4.2/5 (417+ reviews)

#3. Unbounce

Unbounce The Landing Page Builder
Image Source: Unbounce

Like Instapage, Unbounce is another top landing page builder tool in the market (trusted by 1.2M+ customers across the World) that allows you to build product-based landing pages, sales pages, and webinar pages for your business — that too very easily.

It is not necessary for you to have tech skills or any prior experience in tech to use it, because it is designed for non-tech users who do not possess these skills or have no previous tech knowledge. In this case, you can easily create high-converting landing pages using a drag-and-drop editor, and later you can also customize them according to your requirements.

Unbounce gives you the option to create eye-catching popups and sticky bars to influence your visitors with customized offers. Moreover, you can target these offers to display based on certain triggers, such as visitor’s location, cookie retargeting, URL and more.

It integrates seamlessly with — Zapier, Google Analytics, WordPress, CRM tools and all major marketing automation software.

Unbounce key features:

  • Drag-and-drop builder to build pages
  • Conversion-focused design to boost your sales
  • Popup Builder and sticky bar for lead generation
  • A/B testing to see which is working best and which is not
  • Mobile Optimization so it looks great on mobile too
  • Dynamic text replacement for a personalized experience

Unbounce Pricing:

The cost to use Unbounce begins at $80 per month for a single domain, but increases as needed. You can get started with a 14-day free trial using my link below.

Click here to visit Unbounce and activate your 2-week trial.

Unbounce Customer Ratings:

  • G2: 4.4/5 (347+ reviews)
  • Capterra: 4.6/5 (247+ reviews)

So, Which Instapage Alternative Should You Go With?

As you just saw above, there are several Instapage alternatives available that may be useful for small businesses. However, if you’re just starting out and want something simple and easy to use, we recommend HubSpot’s landing page builder.

This tool is the best out of all the ones on this list because of its powerful marketing features. Plus, it also offers a library of mobile-optimized templates to help you get started right away.

If you’re still on the fence about whether or not HubSpot is the best Instapage alternative, here are some of its main benefits.

  • The personalization feature allows customers to feel like you’re personally addressing them.
  • Analytics can tell you which parts of your landing pages are being visited the most often.
  • Seamlessly integrates with HubSpot’s CRM tools and other platforms that help convert your traffic into leads and customers.

So what are you waiting for? Click here to start using HubSpot landing page builder for free, or you can upgrade to their premium version to gain access to more features.

And this brings us to the end of our guide.

We hope that you found our article on the best Instapage competitors and alternatives helpful. If you want to learn how to create a landing page with HubSpot then head over to this article and follow the instructions that are given (or watch this free video tutorial).

Do you still have any questions about choosing an alternative to Instapage? Ask us using the comments section below!

Extra Reading:

Sanu Kumar Singh

Written by Sanu Singh (Author)

Hi, I'm Sanu, the voice behind MasteryBlogging. I write tutorials on blogging, SEO, and affiliate marketing. Follow me on Twitter and Linkedin.

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