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How to Use Smart Tags in OptinMonster (Easy Way)

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Are you wondering how to use smart tags in OptinMonster right away? If so, you’ve come to the right place.

A study by Jupiter Research and Annuitas Group found – Brands that use personalization have seen that their customer engagement has increased, 20% more sales opportunities, and 18x more revenue. OptinMonster’s Smart Tag feature allows you to use smart dynamic content in onsite marketing campaigns with a simple drag-and-drop popup builder.

It is one of the most powerful tools that a webmaster (site owner) can use to drive more conversion and sales. And, in this article, we’ll show you how to use Smart Tags in your OptinMonster campaigns.

Let’s get started!

What are Smart Tags?

Smart tags are nothing but a small combination of code that can use to add relevant information to your campaign or forms or wherever you want to use them.

Smart Tags looks like this:


For example; Suppose you’re a campaign and for a limited period of time and you’d like to show the date and week in the campaign. How can you do that? With the help of a smart tag, you can easily show them whatever date or week or even place you want to show.

Like, if you have ever used any email marketing software, I believe you must have used smart tags for your email. Such as {admin_email} which is by default Smart Tag used in the Send To Email Address field. This will automatically add the email address of the site administrator.

Hope you got a clear understanding of Smart Tags.

About OptinMonster

OptinMonster is a premium lead generation tool that lets you create various types of campaigns, popups, or opt-in forms for your site to generate more leads, sales, and subscribers. It was founded by Syed Balkhi in 2013.

OptinMonster Official Website

OptinMonster Features that you’ll love:

  • Drag ‘n’ Drop Builder makes your life easier because you don’t need to write a single line of code.
  • Create Campaigns to grab the attention of visitors
  • Easy to use and you’ll get to see the actionable stats
  • A/B testing will improve your conversion rate
  • Use campaigns for targeted customers to generate more leads
  • Exit-intent technology will show the campaign to your site’s visitors when they’re about to leave your site without taking action.
  • and much more.

How Much Does OptinMonster Cost?

Here’s the breakdown of OptinMonster Pricing plans. Currently, they offer four different packages:

  • Basic ($9 per month): You can use this plan on one website only with limited features (3500 pageviews)
  • Plus ($19 per month): You can use this plan for two websites only with 15,000 pageviews.
  • Pro ($29 per month): You can use this plan for up to three websites with 50,000 pageviews. (Expert’s Pick)
  • Growth ($49 per month): You can use this plan for up to 5 websites with 250,000 pageviews. Also, you get to enjoy all the pro features that OptinMonster has to offer.
Pricing Plans of OptinMonster

**If you don’t like OptinMonster over the next 14 days, you can get a full refund so there’s nothing to lose!

Also See: OptinMonster Black Friday Deals and Cyber Monday Discount: Save 50%

How to Set Up Smart Tags in OptinMonster?

OptinMonster makes it easy to add smart tags to your website. But before we start, you’ll need a premium subscription to OptinMonster.

Click here to get started with OptinMonster today at 70% OFF. It’s a limited period deal so hurry up!

You can easily add smart tags to your website in just a few simple steps. Let’s begin!

Step #1: Create a campaign

  • First of all, you need to create a campaign (such as opt-in forms)
  • After that, you can add or edit a text element.

Step #2: Choose predefined Smart Tag

  • In this step, you need to choose the predefined smart tag for your campaigns. To do this, Select the { } curly brackets button on the text editor.
  • Once you select the { } curly brackets, It will automatically show you smart tags that you can use.
  • That’s it!

Step #3: Saved your changes

  • Once you’re done with all the steps mentioned above, don’t forget to save the changes.
  • Congratulations, your campaign is live, and the Smart Tag has replaced the dynamic content.

I hope you have now a better idea about how to easily use smart tags in OptinMonster.

You can check out the complete tutorial over here!

Final Words

So there you have it. If you are still not using smart tags for your campaigns, now’s the time to do it. This way you can bring higher engagements and conversions to your site.

Click here to get started with OptinMonster today and get a 70% discount on any annual plan or you can visit for more details.

I hope you found this article helpful. If it has added some value, then do not forget to share it with your friends and other social network channels. As always, you can drop your question in the comments section below.

Full Disclosure: I am an affiliate of OptinMonster, If you use our link to purchase OptinMonster, we’ll earn a small commission at no additional cost to you. Thanks for your love and support!

Sanu Kumar Singh

Written by Sanu Singh (Author)

Hi, I'm Sanu, the voice behind MasteryBlogging. I write tutorials on blogging, SEO, and affiliate marketing. Follow me on Twitter and Linkedin.

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