How to Use Helium 10 for Product Research (2025 Guide)

Finding the right product to sell on Amazon can be a real challenge. You need to find something people actually want, but you don’t want to get lost in a sea of similar products.

Helium 10 makes this process much easier.

Their tools help you quickly and effectively research potential products. These tools guide you through the process, helping you narrow down your options and choose the best product for your business.

This guide will walk you through Helium 10’s product research tools and show you exactly how to use them for in-depth research. You’ll learn how to find the winning products you’re looking for.

Disclosure: This post may contain affiliate links, and if you decide to buy any of the promoted products, I may receive a commission at no additional cost to you. By doing this, I might feel more inspired to continue writing on this blog.

Helium 10 offers three powerful tools to help you discover profitable products on Amazon:

• Black Box: This tool helps you uncover hidden opportunities by analyzing successful products and identifying similar, less competitive items.
• Xray: Xray provides in-depth insights into any product, revealing crucial data like sales volume, keyword rankings, and competitor analysis.
• Trendster: This tool helps you spot emerging trends and identify products with high growth potential.

To find winning products, let’s use these criteria:

• Find products with fewer than 75 customer reviews. This suggests an opportunity to enter the market with a competitive edge.
• Target products generating over $1,000 in monthly revenue. This indicates strong demand and significant earning potential.
• Focus on keywords with high or low demand but low competition. These keywords make it easier to rank and increase your chances of success.
• Prioritize products priced under $75. Lower price points attract a wider customer base and boost sales potential.
• Select products with a monthly search volume exceeding 500. This ensures consistent demand and visibility.
• Choose markets with fewer than 250 competing products. A less saturated market offers greater room for growth and success.

Now, let’s explore how to use these tools to find the best products.

Black Box helps you find exactly what you’re looking for on Amazon by using filters to sift through their massive marketplace. You can be as specific or as broad as you like when searching for products.

(You’ll use Black Box the most for your research because it provides nearly all the data you need in one place.)

To find potential product ideas, head over to the “Product Research” section of your Helium 10 dashboard and select “Black Box.”

Within Black Box, navigate to the “Keywords” tab. This allows you to explore all the keywords and phrases that could lead to profitable products.

Set your desired minimum and maximum review revenue ranges and select all categories. Your screen should now display a list of keywords.

Black Box will then process your search. Scroll down to see the results, which include a wealth of information you can filter and sort to your liking.

To narrow down your search, sort the results by search volume (high to low).

One promising keyword is “pencil charcuterie board.” It has a decent search volume, relatively low competition (under 200 competitors), and meets our other criteria.

To learn more, click on the three dots to the right of the product and select “View on Amazon.”

A new tab will open with the search results for your chosen product. This will give you a good overview of the market.

Next, let’s use Xray to dive deeper into this product.

Xray goes deeper than Black Box, especially when you need to analyze reviews and keywords, particularly for your competitors. This tool lets you directly compare your rivals within your niche, giving you a real edge in product development.

To use Xray, download the Helium 10 Chrome extension to your browser.

Now, open the Amazon search results page for the product you want to investigate. Let’s stick with our “pencil charcuterie board” example.

Next, open the Helium 10 Chrome extension in your browser and click on “Xray – Amazon Product Research.”

Once the Xray window appears, focus on the upper right corner of the window.

This section provides three key insights:

• Related keywords with their demand and competition: This helps you identify keywords that are highly sought after but have less competition. Ideally, you want keywords with high demand and low competition.
• Maximum monthly revenue of the top 10 products: This gives you an idea of the earning potential within this niche.
• Number of top 10 products with fewer reviews than your own: This helps you assess your competitive advantage based on review volume.

To see the keywords, click on “Related Keywords.”

Analyze the list of keywords and their demand and competition. Remember, high demand and low competition are your goals.

This information helps you determine if a particular niche is worth pursuing. In our “pencil charcuterie board” example, the analysis might indicate that this niche is not currently profitable. If so, you’ll need to start your product search again.

This process may take time. Finding the perfect, profitable product often requires some exploration and experimentation.

Now, let’s assume you’ve found your ideal product. We can then analyze the product trends to understand the market dynamics and anticipate your potential success upon entering the market.

Understanding how product sales change with the seasons and what the future holds is key to success. Trendster helps you do this by analyzing past sales data to predict how a product will perform in the future.

With Trendster, you can map out your strategy before launching on Amazon, which is a crucial step in building a thriving Amazon business.

To start, head over to your Helium 10 dashboard. Navigate to Tools, then Product Research, and finally, Trendster.

Enter the four ASINs of the products you’re most curious about. You can also add up to four keywords or phrases to refine your search.

Let’s use the “woods lamp skin analyzer” as an example. This product fits the criteria we discussed earlier.

(Tip: You can uncover valuable keywords within Xray’s ‘Related Keywords’ section during your in-depth product analysis.)

You’ll see a trend graph for each ASIN. Hover over the graph to see the exact price and sales rank at any given point. You can also filter the graphs by different time periods using the options at the top.

On the right, you’ll find an interest trend chart. This chart shows how much consumer interest in your product has changed over time.

By analyzing your competitors and the keywords they use, these trend charts help you understand what to expect if you enter this market.

And that’s it. Trendster gives you the insights you need to move forward. Now, it’s time to find reliable suppliers and get your products listed.

You might be surprised, but you can absolutely use Helium 10 tools to research products based on Pinterest trends. It turns out that what’s hot on Pinterest often foreshadows what will be popular on Amazon.

Here’s how you can use it:

• Log in to your Helium 10 account.
• Look for the “Find Product Ideas by Trending Keywords” box on your dashboard.
• Click “Regenerate” to find trending keywords.

A spinning wheel will display current trending items, and a new trend will appear each time you click the arrow icon.

Yes, you can conduct product research in international markets. Both Black Box and Trendster offer an option to switch between different international marketplaces.

However, keep in mind that Xray does not currently offer this feature.

Also Read: Helium 10 Discount Code February 2025.

There you have it.

Black Box, Xray, and Trendster are the tools to use when you’re searching for the perfect product.

Finding the right product can be a real headache, but Helium 10 makes it a whole lot easier.

These tools let you easily check out what your competitors are doing, find the keywords that people are actually searching for, and see how trends change throughout the year.

Start your free Helium 10 trial now.