Kit (formerly ConvertKit) Review – Pros And Cons For 2025

Welcome to our review of Kit (formerly ConvertKit).

Kit is a platform that helps creators grow their audience and make money from it. It’s the email marketing tool we recommend the most for bloggers and content creators.

But is it really as good as people say?

In this article, we’ll take a close look at what Kit offers, including its features and pricing, to help you decide if it’s the right email marketing tool for you.

Disclosure: If you make a purchase after clicking links in this article, I may make a referral income, at no cost to you.

What Is Kit?

Kit is a helpful tool for content creators who want to grow their audience and make money through email.

With Kit, you can collect people’s email addresses and build your own list of subscribers. This lets you stay in touch with your fans, share updates, and even sell your products to them.

Why Kit is great for content creators:

• You can set up everything around email from the start
• You can reach new fans and ask them to join your email list
• You can build real connections with your audience
• You can save time by letting Kit do some of the work for you
• You can earn money in different ways

Kit helps you talk directly to your audience by sending personal emails. It also takes care of tasks for you, like sending emails or welcoming new subscribers, so you don’t have to do everything yourself.

You can make money using Kit by sending paid newsletters, selling digital products, or working with sponsors. It gives you the tools you need to grow your email list, connect with your fans, and turn your content into income.

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Why You Should Use Kit?

Kit is more than just a tool for sending emails. It helps you talk to your fans, grow your audience, and even make money from your work. Here are some great reasons why Kit can help you as a creator:

1. Easily Send Emails to Your Fans

You spend a lot of time making great content. But if no one sees it, that’s pretty frustrating. Social media posts often get lost, but emails go straight to your fans.

With Kit, you can send emails that look good and get people’s attention. It gives you helpful tools like an email builder, ready-made templates, and automatic email sending. So, you don’t have to worry about how or when to message your fans—Kit helps you stay in touch easily.

2. Make Eye-Catching Pages That Get You More Fans

When someone visits your page, you want them to stay and see what you do. But if the page looks messy or boring, they might leave right away.

Kit gives you ready-to-use landing pages that help you show off your work in the best way. You can set up a page quickly and start getting new fans and customers.

3. Meet Other Creators Like You

If you’re just starting out, it can feel lonely. That’s why Kit has a Creator Network where you can meet other people who make cool things like you.

You can share tips, ask questions, or even work together on projects. It’s a great way to learn and grow while being around people who get what you do.

4. Make Money from Your Content

Many creators don’t know how to earn money from their work. Kit gives you different ways to do that. You can offer paid subscriptions, earn through affiliate links, work with sponsors, or sell your own digital products.

5. Pick a Plan That Fits Your Budget

Kit knows not everyone has a big budget. That’s why they offer different plans to help creators at any stage.

Even better, you can start for free with their Newsletter Plan. As you grow, you can upgrade when you’re ready.

Best Features of Kit

Here are the main features that make Kit a must-have for creators:

1. Collect Emails Easily

Getting email addresses is important for building your audience, and Kit helps you do that with easy-to-use email forms. You can add these forms to your website or share them on social media to gather email addresses quickly.

The more people you have on your email list, the better your chances of getting more views and making more sales. Kit’s forms grab the attention of visitors as soon as they visit your site and turn them into subscribers.

2. Create Beautiful Emails

Kit’s Email Designer makes it simple to design attractive emails that stand out in your subscribers’ inbox. You don’t need to know how to code.

You can pick different layouts, colors, and fonts to match your style and brand. This feature lets you create and send eye-catching email newsletters that keep your audience interested and connected.

3. A Great Creator Network

Kit has a strong network where you can find other creators to work with. You can connect with people who think like you, work together on projects, and share ideas to help everyone improve.

Being part of this community helps you stay creative and learn new things. It’s also a good way to promote your work and grow your business.

4. Build an Automated Journey for Subscribers

Kit helps you save time by automating some tasks. You can set up automatic messages for your subscribers, so they always get the right content at the right time.

You can send welcome emails, follow-ups, and more, all without having to do it manually. This keeps your subscribers interested and makes sure they keep coming back. Many expert creators love this feature because it helps them stay organized.

5. Make Money as a Creator

Kit’s Sponsor Network helps creators make more money from their newsletters. It helps find and manage sponsorships, and automatically adds ads to newsletters. You can apply to join this program, but keep in mind that Kit takes 23.5% of the earnings.

Even with that, it’s still a great way to boost your email marketing and earn more.

6. Integrations

Kit also works with many tools that make it easier for creators. It connects with popular platforms like Teachable, Shopify, WooCommerce, and Stripe.

You can also use Zapier to connect Kit to even more tools. This makes it easy to build a setup that can supercharge your email marketing.

7. Resources and Support

To help you get the most out of Kit, there are plenty of helpful resources. They have Tradecraft guides, which show you how to make money online.

There’s also a collection of success stories from creators who have used Kit, plus video stories called Creator Sessions. Kit also offers training and podcasts to help you learn more about the platform.

If you need support, Kit has some good options. You can join the Community forum to get advice from other users. You can also hire a Kit expert to help you get started.

If you’re on the Creator plan, you can contact Kit’s support team by email or chat. Creator Pro plan users get faster support. All paid plans include free migration from another tool.

Try Kit for Free for 14 Days – No Credit Card Needed

Kit lets you try all its paid plans for free for 14 days. Just click the Kit Free Trial link, and it will take you to the main website. The best part? You don’t need a credit card to sign up.

It doesn’t matter if you’re just starting or already know how to create content—Kit has easy tools to help you grow your business and talk to your audience.

Here’s what you can do during the free trial:

• Start collecting email addresses
• Set up emails that send themselves
• Send a bunch of emails without doing it one by one
• Make money by sharing other people’s products
• Stop the free trial anytime if you don’t want to keep going

Kit also gives you a simple tool to create emails. You can pick a layout and add your own words, pictures, and colours to make it your own. This helps you send nice-looking emails and stay in touch with your readers.

You can also group your email contacts by what they like. This way, you send messages that match their interests.

And yes, you get to try all of this for free during your trial.

Kit Pricing Plans

Kit has three simple email plans: Newsletter, Creator, and Creator Pro.

You can try any of them for free for 14 days, so it’s easy to see which one works best for you.

1. Newsletter Plan (Free)

The Newsletter Plan costs nothing—it’s totally free. You can have up to 10,000 people on your email list.

This plan is great if you’re just starting out and want to send emails to your fans or readers. You can:

• Set up one basic automation to send emails automatically and tag your readers.
• Create one email series (a group of emails that go out one after the other).
• Let one person log in and manage the account.

2. Creator Plan ($25/month)

The Creator Plan costs $25 a month and works for up to 1,000 subscribers. With this plan, you get everything from the Newsletter Plan, plus:

• Unlimited automations and email series.
• Two people can use the account.
• Share other creators’ content and earn money with recommendations.
• Remove the Kit logo from your emails.
• Use over 100 tools that connect easily with Kit.
• Ask your audience questions with polls.

3. Creator Pro Plan ($50/month)

The Creator Pro Plan is $50 a month and gives you even more tools to grow your business. It includes everything from the Creator Plan, and you also get:

• Unlimited team members on the account.
• Add your subscribers to Facebook custom audiences.
• Let your readers share your newsletter to help you grow.
• Fix links in emails after you send them.
• See which subscribers are most active.
• Check your email performance with reports and dashboards.
• Get 24/7 priority support if you need help anytime.

Kit App Store (New Launched): Connect Your Tools and Save Time

Kit recently launched something new called the Kit App Store — but what is it really?

The Kit App Store is a place where you can find free and paid apps that work with your favorite creator tools right inside Kit.

You don’t have to switch between different websites or copy things from one place to another. These apps work directly in Kit, like they’re part of it.

That way, you can see more about your subscribers, add better images and content, and use AI to help you work faster—all without leaving Kit.

So, how does the Kit App Store help creators?

The Kit App Store helps creators in three big ways:

• See what your audience likes: It shows you how people interact with your content across different places. This helps you know what’s working and what’s not, so you can make better choices.
• Keep everything in one place: You can find your podcasts, reviews, and other content right inside Kit. This means you don’t have to keep switching between different tabs or apps while creating.
• Grows with you: As your business grows, Kit grows too. You can add new tools when you need them, so you don’t have to start over on a different platform.

You don’t have to pay anything extra to use the Kit App Store. It comes with Kit’s Creator and Creator Pro plans, which start at $29/month. Some apps inside the store are free, and some might cost extra. But with Kit’s apps, you can connect to other tools without needing to pay for extra services like Zapier or Make.

Here are some popular apps in the Kit App Store:

• Crumbs (Newsletter Automation for Food Creators).
• Canva (Get access to your Canva library natively within the Kit media gallery).
• Senja (Add your text and video testimonials to your Kit emails. Increase your sales).
• Circle (Connect Kit with your Circle community, a popular community builder platform).
• Broadcast Boost (Data-driven insights and tools to help you manage your Kit broadcasts).
• And much more.

You can check out all the apps here.

For instance, let me show you how you can use Canva app in Kit.

With the Canva app for Kit, anything you make in Canva shows up right in your Kit Media Gallery. That means you don’t have to download or upload anything — your designs are ready to use in your emails in just a few clicks.

Here’s how to use it:

• Log in to your Kit account and head to the Kit App Store.
• Find Canva or any app you want to install.
• Click the Install button to turn on the Canva app and log in to your Canva account.
• Go to canva.com and create or update your design like you usually do.
• When you save your design in Canva, it will show up in your Kit Media Gallery automatically.
• To add it to an email in Kit, open the Media Gallery by: Typing /canva or /image, then pick the Canva app or click the + button and choose Image or Canva design.
• Click the design you want and it will go right into your email.
• You can also mark your favorite Canva designs or find ones you used recently from the Media Gallery sidebar.

Want to use another app? Just click Learn More in the app section, and you’ll see everything you need to know to get started.

Kit Pros and Cons

We’ve looked at Kit, its features, and its pricing, so here’s a quick list of what we liked and didn’t like about it.

Kit Pros

• Perfect for independent creators: Unlike many email marketing tools made for big businesses, Kit is made for content creators. The pricing plans and features are set up with creators in mind.
• Easy automation builder: Creating automation workflows can be tough if you’re new to it, but Kit makes it super easy. You can set up or change workflows in just a few clicks.
• Great for beginners: Kit is really easy to use, even if you’ve never tried email marketing before. You’ll quickly get the hang of it and be able to use all its features.
• Works well with other tools: Kit connects easily with many other tools. Whether you need ad management or an ecommerce tool, it’s likely Kit can integrate with it.
• Good email delivery: Kit does a great job of making sure your emails reach their destination.

Kit Cons

• Not for big businesses: Kit works best for creators, not large companies. Its features and pricing aren’t made for large-scale businesses.
• Basic email editor: The email editor is simple to use, but it’s also pretty basic. It could use more features and ways to customize emails.

My Final Thoughts on Kit

Here’s what I think about Kit:

I really like it because it’s a great tool for sending emails to people who follow you. I use Kit on my blog because it’s easy to use, looks nice, and has helpful features like automatic emails and sorting people into groups.

It might not have all the extra features that other tools have, but it’s perfect if you want a simple and affordable way to manage your emails and grow your audience.

Did you find this Kit review helpful? If you have any questions, let me know in the comments.

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