Have you ever wondered what professional bloggers do before they hit a publish button of a blog post?
Most of them have a blog post checklist that they use before publishing their blog posts.
I got so many emails from new bloggers and found one common questions that what blog post checklist used by professional bloggers and their blog post ranks in Google.
Are you one of them?
If you are also wondering what checklist they use then here I’ll share 12-blog post checklist that you should use before you hit a publish button.
12 Blog Post Checklist Must Do Before You Hit Publish
These checklists that I use personally before publishing a blog post. If you follow this blogging checklist, you will minimize errors and ensure maximum benefits.
So without further ado:
1) Do you have a catchy SEO title
If you don’t have a catchy SEO title then there is very less possibility that your blog post will read or shared on social media.
We’re shallow. YES!
Just like we ignored a book by its cover, the same thing is also applicable in blog posts. People ignore your blog post with bad titles.
So what you have to do is before publishing a blog post, write a catchy SEO title.
Don’t be confuse in blog post title and SEO title.
Let me tell you the difference of both.
Blog Post Title: This is the title of a blog post or we can say headline (H1) of a blog post which are not shown by search engine results.
SEO Blog Post Title: This is the title which is shown by a search engine in the results when someone searches something on Google.
How to write SEO blog post title?
If you’re using Yoast or Rank Math SEO plugin then it is very easy for you to add SEO title.
Let me tell you by example; in my case, I am using Rank Math.
When you write any blog post, on the right side you’ll see Rank Math option. Click on them and you’ll see this as shown in the image below.
As you can see on the box, you’ll need to enter your SEO title which appears in the search results.
You can also use Headline Analyzer by CoSchedule which also gives tips on how to improve your headline.
Read More about how to write Catchy Blog Title.
I hope this point is clear to you now. Let’s move on to the second checklist.
2) SEO Title should be less than 60 Characters
As I have explained above, SEO title and blog post title. Try to make your SEO title and Blog post title should be similar meaning.
You can add LSI keywords but the meaning should be the same for both the titles.
But in the second checklist; you need to keep your SEO title under 60 characters.
If it’s not, then Google and other search engines will cut it off like this:
That’s why I always try to make my SEO titles under 60 characters as you can see in the above screenshot (point no. 1).
If you’re not using Yoast SEO plugin or Rank Math plugin for WordPress, then I highly recommend that you do because it has a preview area that shows you how your title will be displayed in Google.
We’ve discussed this in the first point.
3) Write Custom Meta Description in every blog post you write
Search engines and social media networks show meta description below your post title.
If you don’t write a custom meta description then Google will pick first 160 characters of your blog post and cut it off which looks like unprofessional.
Make sure you write custom meta description of every blog post you write but make sure keep your meta description less than 160 characters.
To do this, again you need to use Yoast plugin or Rank Math plugin.
Personally, I’m using Rank Math plugin at Mastery Blogging.
Here’s how you can do:
Read more about how to write an engaging meta description.
That’s all about meta description, now move to fourth.
4) Focus Keyword should be in the Title, Description, Permalink and Content
Whenever you write any blog post, it must contain one focus keyword.
For example; I’m writing this article ” 12 Essential Must Do Blog Post Checklist Before You Hit Publish”.
In this post, my focus keyword is “blog post checklist“.
What I’ll do is add my focus keyword in the blog post/SEO title, permalink, meta description and in the body of the content.
Make sure you must include your focus keyword in these places. This helps you to give a boost on the ranking of your blog post that you’re trying to rank for.
This all makes easy if you’re using Yoast plugin or Rank Math plugin.
Just enter your focus keyword in the focus keyword section and these two plugins will show you everything like this;
5) Add LSI Keyword in your article
When I was a beginner, I also did the same mistake by not adding LSI keywords (Latent Semantic Indexing) in my article. You might also be doing the same mistake, that is why I’m here.
Don’t overdo your focus keyword in the article. Keep your focus keyword density less than 1.5% of the total words of your article.
Sprinkle your LSI keyword in your article naturally. Let me show you one example.
For this article, my focus keyword is “blog post checklist”. I’ll search this on google and once the results have shown, I’ll scroll down and go to the bottom and see there “related searches”.
I’ll pick my relevant LSI keyword from there and sprinkle in my article.
There are many ways to find LSI keywords, related keywords for your focus keywords.
I am using SEMRush for keyword research and finding LSI keywords for my blog post.
Let’s move to the sixth point.
6) Interlinking to your old blog post
Interlinking is one of the most important factors in on-page SEO. It helps to increase your page views in the eyes of Google which could boost your rankings and also helps to reduce bounce rate.
I hope you know these two terms: bounce rate and page views. If not then read more about them here.
You should try to use 2-3 interlinking in every blog post you write.
As an example you can see Wikipedia, they interlinking very smartly on every post they written.
If you’re not good at interlinking then I recommend using LinkWhisper plugin which helps you to interlink in every article.
Read More about interlinking here.
7) All External and Internal links should be open in a new window
Having external and internal links in your article helps your user to know better on that particular topic.
But if the user leaving your site by clicking on the link and landing on the same window which will increase your bounce rate and would be very tough to rank on Google.
You should always open all the links in a new window. This will reduce the bounce rate of your site which is good for SEO.
If you’re using WordPress then you can easily do this by adding a link on any anchor text and enable new tab in the settings.
Here’s how you can do:
8) Add Alt tags on your Images
Make sure that you must include your focus keyword in the image alt tags.
It is because Google doesn’t read images but Alt tags.
Let me tell you how you can do this?
This is an example of one my post:
Simply, if you’re using Yoast or Rank Math, go to featured image and upload the file and add Alt tags. That’s it.
Make sure your image file name should be simple, neat and clean.
Good Name: blog-post-checklist.png
Bad Name: Img00001809.jpeg
Read more: Image Alt Text vs Image Title Tag
9) Write you article in proper structure using H1, H2 , H3
You’re writing a blog post for a user, not for yourself so you have to make it user friendly.
If you’re using WordPress then your blog title is default set as H1.
Now you should start your heading with H2 then H3 and so on.
Like I’m using H1 then H2 and followed by H3. Go and check the table of content, you would better understand.
Make sure your article is easy to read and write always short paragraph.
I hope you get it now. Let’s move on to the tenth point.
10) Add Your Blog Post in Category
By default, if you forget to set a category, in that case, it shows as an uncategorized category which looks unprofessional.
I always recommended that you add your post to a category and add relevant tags.
Like I’ve added this article in “Blogging” category. I hope you’re getting an idea.
Read more about Categories vs Tags.
11) Add call-to-action
At the end of the blog post, you should ask your readers to comment on your blog post, purchase your product, follow you on social media, etc. like every professional blogger does.
This makes your user interact with you and they could find that you’re an active blogger who takes care of their user.
My favourite call-to-action these days is a comment, share and follow me on twitter which you can see in this post as well.
This is the last point of my blog post checklist before you publish an article, click on preview and see how it looks on your site.
Make sure all images and formating are good & links are opening properly in a new tab.
If it’s all good then, go ahead and hit a publish button.
So, there you have it “12 Blog Post Checklist Must Do Before You Hit Publish”.
All the points I’ve outlined above would be useful. Make sure you plan ahead before publishing your blog post.
We’ve covered these points:
- Catchy Title
- SEO Title is Under 60 Characters
- Meta Description
- Focus Keyword in Title, Description, and Post Content
- Related keyword in your article
- Interlinking your blog posts
- All external links open in a new window
- Images alt tags
- Proper sections (h2, h3, lists, formatting)
- Add categories
If you loved this blog post checklist then share it with your friends and blogging partners.
Or, if you have any questions or something which you wanted to share with us then do let us know in the comment section below.